By Fay
Performance assessment in the workplace
The workplace was China central Television; I did an internship there for almost one year.
Each TV programme has its own assessment system. In CCTV, the following aspects are the main assessment components:
1. Audience rating(TAM=Television audience measurement)
A professional team is responsible for this assessment. In CCTV, the CSM is responsible for this.Link: http://www.csm.com.cn/en/index.html
Each week we will have at least one meeting, and the TV rating is a must item.
2. Direct hotlines
The programme has its own email boxes, fax and hotlines. Audience could reflect their suggestions to us directly.
3. Experts analysis and political research
The programme will be sent to TV expert to analysis. And the programme must be approved before shown by the political department, in order to ensure no harm to the society.
What professional development (PD) happens in your workplace?
I will mainly talk about the PD designed for interns. At beginning, we are assigned by the HR into the suitable position. While, we are asked to take part in different working sites to know the whole making process.
How does the PD relate to the overall plan/focus of your workplace?
As the TV programme requires fresh blood all the time. PD development is quite essential.
Do staff in leadership roles participate in PD initiatives?
The leadership level’s PD is quite often. They could observe and study in other cities and even countries.
What form/kinds of PD would work best in your workplace?
Horizon working staff is the most important PD in this workplace.
Programme:
Programme:
I think it is very interesting as an internship in China central Television. There are three assessment components. The second assessment component is direct hotlines that audiences can communicate with programmer directly. How are they deal with these suggestions? It is a very useful way to improve the effect of TV program.
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